Counterpoint MVP
Counterpoint is a mobile application for users to share and voice out their opinions on current topics by voting a thumbs up or down and uploading a video. Let their thoughts be heard and find like-minded people all over the country.
Launched on both App Store and Google Play on October 2020
Category: UI/UX, Branding, Development
Created with Digital Avenues Pte Ltd
Problem Statement
Finding like-minded people.
Beginning of Research Work
Who’s the target market and audience?
Counterpoint is based in the United States of America. As an MVP, the main target market is United States of America with a target audience of people within 18 to 60 years of age. These people are generally strong opinionated.
User Personas
Competitor Analysis
Counterpoint is a social application, hence I decided to do an analysis with one of the few top social apps as follow:
End of Research Work
Beginning of Brand Identity
End of Brand Identity
Beginning of Creating UI/UX
End of Creating UI/UX
Final Product
